Hugs for Kids opened it's first store in Belgrave, Victoria, Australia in 2012. Soon after opening that first "bricks & mortar" store we saw an opportunity to spread the message we believed in so deeply and so, being gluttons for punishment, we built this website as well.

But in reality, the two are one. And that is part of what makes Hugs for Kids so special. Every web order is picked and packed at the Belgrave store by our shop staff. You are not just a web order or a faceless number, you are a customer. And that makes you special too. We care about our customers...and they care about us.