Think Fun

In 1985, ThinkFun was founded with a dream. Husband and wife team Bill Ritchie and Andrea Barthello wanted to change the world through play and make learning fun

Bill was a born puzzler. Andrea was no stranger to a challenge. However, the 80’s were a tough time for toy companies. Retailers were moving away from games and the Rubik’s Cube, which had been a huge fad, had just crashed hard, and toy store owners were sick of brainteasers.

In the early years, Bill and Andrea’s basement served as an assembly line, home office and distribution center. Right out of their basement the first product, the Hexadecimal Puzzle, was born!

Despite humble beginnings, Bill and Andrea founded ThinkFun, originally called Binary Arts, with a noble mission, “to translate the brilliant ideas of the craziest mathematicians, engineers and inventors into simple toys that can be appreciated by boys and girls around the world.”

They still believe in this mission today.