What happens when a big kid has his own little kids?

Well if you were a design guru for the likes of Puma, Diesel, and UGG and live in San Francisco, you launch a start-up for kids of all ages and name it PLAE.

Ryan Ringholz has outfitted an entire generation, so when fatherhood entered the picture it made perfect sense for him to style the next generation as well. His goal? Design premium products that can handle all the things that kids dish out on a daily basis.

PLAE shoes are made from eco-friendly, breathable, and washable materials that are engineered to be durable, flexible, and customisable to allow for the natural development of children’s feet.

And PLAE makes shoes fun and individual with their remarkable nterchangeable straps and thoughtful design elements.