Is it a slipper?

Is it a sock?

No, it's a Smoccasin...

Wrap your kids feet snugly in the warmth and comfort of a sock, combined with the practicality and safety of a moccasin shoe sole.

Nowali moccasins, everyone's favorite sock-and-a-slipper, has been loved by generations of kids (and grown-ups too) throughout Europe, for their comfortable fit and combination of funky and classic designs.

When Ake Johannson started the company in 1950 at his small family farm in central Sweden, little did he expect it would grow into a brand known around the world.  Success came quickly as the company's reputation for quality and value spread.  In 1958, the company moved from Ake's farm to a new building.  By 1960, they were the biggest producer of moccasins in Sweden and soon began to export to Europe and the United States.

Today, Nowali moccasins are still proudly knitted in Sweden, stitched by hand and loved throughout the world.  Hugs for Kids is excited to be the first and only retailer in Australia to stock this Euopean favourite.

The Nowali company has grown a lot in 60 years, but their basic product remains true to its roots.  Nowali moccasins are practical and comfortable footwear that stay on and look great.  And Nowali uses Oko-Tex 100 certifed yarns that contain no potentially toxic chemicals or dyes, and is committed to sustainable business practices that will take the brand to its next milestones.

Keep them safe.  Keep them warm.  And of course...keep them cute!