Natures Purest

When Natures purest was founded back in 2006 by Jane Albon it was an inspiring concept for babies with just 5 pieces of the Hug Me Bear collection but the brand now has 14 ranges with over 240 products on offer around the world with a presence in 46 countries.

With the world economy changing so drastically over the last few years, they too have made many changes, the biggest being their move to Sri Lanka for all manufacturing. Natures Purest now has its very own factory and the beautiful eco-friendly island makes the perfect setting for their new home.

Products now carry both the Oeko-Tex 100 and the fabulous Garments Without Guilt certification giving everyone that extra peace of mind and their best point-of-difference is their use of naturally coloured cotton which is a pigmented fibre that grows in shades of green and brown. The natural colour is from the plants inherent natural genetic properties. It is also 100% free from pollution-causing fertilisers, harmful pesticides and chemicals.

You can't get more natural than your baby's skin and Natures Purest.