myHoopla is about developing hands-on activities and lifestyle products for creative minds.  Each project is designed to nurture the development of growing minds, excite open ended play and push iconic designs.

myHoopla works on the principles of Explore, Dream and Discover and is lovingly brought to you from Melbourne, Australia!

myHoopla was founded in 2012 by Mel and Ash Smith.  Armed with an interior design and commerce backgrounds respectively, they both shared a love of travel, adventure, arts and between them have 10 years experience as summer camp Councillors, where kids really are the kings!

Mel grew up in snowy Maine, USA in a family of talented artists, with one in particular (her grandfather who was an art teacher), guiding Mel's hand toward her becoming a well-rounded artist herself.  Ash hails from Ballarat, Australia and grew up in a small sports loving family, using this love of sports, health and wellness to become a mentor and guiding hand in the health and fitness space.

When asked as children what they wanted to be when they grew up, Ash said, "I want to own my own business" and Mel said, "I want to be a professional artist".  So Ash went on to study commerce and Mel went to design school.  From there came the foundation and humble beginnings of myHoopla!

It’s now the myHoopla vision and passion, to provide high quality retail products to harness the energy of growing minds.

If there's going to be a hoopla, it may as well be myHoopla.

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