The Lulla doll is an Icelandic innovation and was designed as a sleep companion to give babies comfort and a feeling of closeness when their parents need to be away.
“There can be many reasons why parents can't keep their little ones close. There are everyday situations where babies could benefit from an added feeling of closeness, for example for comfort in the car, to help them self-soothe or as a sleeping companion when mom and dad are still awake. There are also more serious reasons like illness and hospitalization of parents and babies. Indeed, the idea of the Lulla doll was born when my friend had her baby girl prematurely and had to leave her alone in the hospital every night for two weeks. That really struck a chord with me and it was then that I decided to bring the Lulla doll to life.” - Eyrún founder of Roro
Róró was founded by three Icelandic mothers of 8 - Eyrún is the founder and CEO, Birna is the designer, web developer and photographer and Sólveig is in charge of marketing and sales.
The company name Róró originates from the Icelandic word “ró” which means calmness and comfort. Róró is dedicated to helping babies and their caregivers feel better. It was founded in 2011 around a single idea: to make a product for babies that imitated closeness when their parents needed to be away. Indeed, the idea of the Lulla doll was born when their friend had her baby girl prematurely and had to leave her alone in the hospital every night for two weeks.
Many people have contributed and helped the Lulla doll come to life including doctors, nurses, biomedical-sound and electrical engineers, musicians, designers, artists, marketing, business people and all our testers, family and friends.