Lottie Dolls

A doll just like me!

Our vision is to empower children to be themselves. Lottie aims to encourage kids to embrace individuality, enjoy their childhood and embark on meaningful adventures!

Unlike other dolls, Lottie and Finn are based on characters that are nine years of age. Lottie and Finn are relatable, age-appropriate and fun dolls, many of the dolls and accessories from the collection were inspired by real girls.

The team at Lottie Dolls wanted to create dolls which are positive role models for children, stimulate their imaginations, inspire learning and fun through play and offer great value to parents too.

The team carried out 18 months of research working with kids, parents, retailers, industry experts, child psychologists and child nutrition experts, leading to the generation of over 100 action points which have been incorporated into Lottie’s development.

The main issue was in protecting childhood and stop allowing our kids to grow old too soon. To address these issues, Lottie has been based on the scientific proportions of a 9-year-old child, with the exception of her head (which has been increased to accommodate hair play). She does not wear jewellery, makeup or high heels. She can stand on her own two feet...... always a useful life skill for all girls, big and small!

Her clothes are vibrant in colour and have significant attention to detail. Lottie’s clothes are very much activity based, in line with those of a 9-year-old instead of an adult. She wears pretty dresses, as well as hard-wearing clothes for muddy, outdoors play. Lottie allows kids to be kids and enjoy their childhood, in all its facets.

Lottie’s motto is ‘Be bold, be brave, be you’.