A few years ago, Justin and Rachel had their first child and immediately joined the many parents around the world who are concerned about current environmental issues and the direct effects these have on our children. They started to question everything their child came into contact with, not wanting to expose him to unnecessary additives and chemicals. With a background in pharmacy, they felt particularly frustrated about the lack of choice in early childhood oral hygiene and so set out to formulate the absolute safest toothpaste for their kids and yours.
Jack N' Jill Toothpaste is 100% safe for young children - especially because they have a tendency to swallow it, rather than spit it out! All Jack N' Jill branding is designed to be appealing to children and is cute enough that parents won't mind it sitting on their bathroom vanity. Alongside the toothpaste the team have designed and manufactured the first children's toothbrushes with handles that are made of NON GMO cornstarch, and are therefore biodegradable and recyclable.
Justin and Rachel are extremely proud of their formulation, having successfully developed a toothpaste containing ingredients with mild and known safety profiles.
They also believe that businesses have an obligation to the environment, that's why they formulated an all natural, hypoallergenic toothpaste with organic ingredients, and designed their packaging to be minimal, recyclable and BPA Free.