In 2011, the soon-to-be-inventor of Drink in the Box, Marc and his family were focusing on improving their healthy lifestyle habits and began looking for ways to live healthier.
Healthy cooking, daily exercise and drinking more fluids were all part of the foundation to their plan. As they were preparing lunches, Marc became aware of the extremely high levels of sugar in disposable juice boxes. Many of the most trusted brands had 24 to 28 grams of sugar in one juice box (7 tsp)!
Since his kids were getting two with lunch and snack as they went to school, he did the math and realised that’s more than 13kg of sugar a year from this source alone. This doesn’t even count the reasons for dropping disposables considering the quality of the juice, lack of fibre and what they do to landfills since they take over 300 years to biodegrade…
And so the idea to create an better way to send drinks to school was realised and Drink in the Box was born!