Often frustration and desperation drives creativity and innovation. And in the case of Doddl, it’s pretty close to the truth. Back in 2013 their MD, Cat, was trying to feed her 3 young children. Not only were pasta twirls flying around her hungry and tired children, the handle of the plastic fork her daughter was using snapped.
Stress levels rising and close to the edge, Cat realised that she was continuing to eat with the shortened fork, and not only this, but was significantly more successful than she had been using the long handled cutlery. Why? (thought Cat) do we encourage children to use smaller versions of cutlery designed for adults – and expect them to succeed?
And here lies the light bulb moment.
Doddl, the idea, was born.
And it only took 40 prototypes, 18 months of research and testing, involvement from a Child Development Specialist, support from 9 UK professional and government organisations and a successful crowd funding campaign to get to where they are today. :)
Doddl goes beyond ergonomic. They are market leaders in educational cutlery for children.
P.S. For those that don’t know – ‘its a doddle’ is a term used in the UK to describe ‘a very easy task’. And that’s the aim of Doddl cutlery after all, making meal times a ‘Doddl’. (The fact that their MD’s surname is Dodd is a genuine coincidence).