Discoveroo is an Australian brand which was launched in October, 2009 by a family of 5 who had lived abroad most of their lives.
The family lived in countries where good quality wooden toys, games and educational products were widely available and affordable. It was obvious that these toys lasted longer and looked much nicer than many of their other toys. They also observed how much their children enjoyed the toys and the creative play that they could inspire during the first critical years of development.
Like us at Hugs for Kids, they found that parents in many countries are more interested in wooden toys and less interested in plastic and electronic toys. Although they may be cheaper, plastic toys have limited play value and often break quickly. Furthermore, they limit the amount of Creative Play which is necessary to develop the mind of the child during critical windows of accelerated development which are common in early childhood. These are windows of opportunity for parents and educators to provide the best possible learning environment.
Discoveroo products are designed to encourage more of this Creative Play. They stir up the imagination without predetermining the outcomes. This leaves the child to explore the possibilities and develop their mind.
Their products are also always natural and simple. For young children, seeing how a toy works is an important part of understanding the world. The natural materials stimulate the senses in a way that processed materials cannot.
Discover the World with Discoveroo...