Proudly Australian owned and operated, Baobab is the new name for everyday wear for babies, toddler and kids that is both stylish and funky instead of bland and boring.

Originally created as a fuss-free alternative for the modern mum and active child, Baobab clothing has evolved into a mini fashion brand of beautiful and original basics, finding its niche in the boutique childrenswear market.

Conceived by designer and mum, Belinda Blooman as a reaction to the 'cutesy' babywear and the 'mini-me' toddler gear dominating the market, Baobab clothing has become renowned for it's clean design, simple detailing and distinctive graphic prints.

Designed in Australia, Belinda works closely with her team in India to produce a quality range of clothing made primarily from certified organic cotton knit fabrics.  And if you like Baobab, check out some of our other brands and our amazing range of clothing.  And if you're getting funky, don't forget to accessorise.

Everyday shouldn't mean dull.  Everyday shouldn't mean drab.  Everyday shouldn't mean "comfortable".

Don't let everyday just pass by.