It's Official - Hugs for Kids Is Now An Empire!

It's Official - Hugs for Kids Is Now An Empire!

It is with great excitement that Bek and I make our most exciting announcement since the opening of Hugs for Kids...


That's right, at 9am today, we took possession of our SECOND STORE!



Sorry for all the caps but this is super-exciting.

And super scary.

Yes, as of today, Hugs for Kids has two stores. Obviously there is a lot to do before the second one is open...



...but we are aiming to open on Saturday, September 23rd.

The new store is located in Beaconsfield, Victoria and we're really excited about that because we have a lot of customers drive up from down that way and so it seemed only fair to put a Hugs closer to them. :)

At this point, I think I need to point out just how damn proud I am of my wife. Bek has grown this business from nothing and has put her heart and soul into every facet of the customer experience. Without her, Hugs is nothing. Without her, her family is nothing.

It is also quite prophetic to know that on September 1st, 2012, we opened our Belgrave store and exactly 5 years later on September 1st, 2017 we obtain the keys to our next phase of growth.

We're planning some really cool stuff in the lead up to and on opening day so stay tuned to social media but if you really don't want to miss out, make sure you sign up to the Hugs Club to get our email updates.

OK, enough writing - there are a million things to do...



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